Project: Food City Chainwide Store Rebranding
Print Provider: Shaw PPC Design
Since 2019, Shaw/PPC Design has partnered with Food City to transform new and renovated supermarkets across five states using custom-printed DreamScape wallcovering. Each location features approximately 18,000 square feet of department-specific graphics, creating distinctive environments while maintaining a cohesive brand experience.
From produce and bakery to deli and seafood, each department features unique imagery, colors, and visual themes. DreamScape Mystical was selected for its refined texture, exceptional print quality, and architectural appearance, adding depth and dimension beyond conventional printed adhesive vinyl.
With approximately 120 stores completed across Tennessee, Virginia, Kentucky, Georgia, and Alabama, the ongoing program represents more than 2 million square feet of DreamScape Mystical wallcovering. Shaw/PPC Design oversees design, production, and installation, ensuring consistent quality across every location.
