When the NFL was planning its move to a new location in Los Angeles, CA, they were faced with a challenge. The challenge was how to keep employees connected to the brand across four floors and more than 250,000 sq. ft. of office space. Large-scale dynamic visuals printed on specialty substrates was the solution.
Metropolitan West, a full-service glass film and wall graphics company located in Long Beach, California, and Gensler, worked with the NFL to print and install wall graphics at their new HQ.
To achieve the metallic aesthetic the NFL was going for, Metropolitan West knew right where to turn to and that was DreamScapes lineup of special effect wallcoverings.
Metropolitan West used a Roland VersaUV LEC2-640 large-format printer to produce 1500 sq. ft. of DreamScape wallcovering. DreamScape Silver Flash and Satara Pearl were chosen as it allowed for the wall graphics to have a very dramatic and eye-catching appearance that the designers wanted.
The NFL needed a cohesive environment where employees are immersed in the brand and Metropolitan West delivered.